Monday, February 14, 2011



For some, Valentine's Day is a celebration of love and romance, for others it is merely a day of reluctant obligation.

When your family owns a bustling flower business, it's a day where you are run off your feet on the busiest day of the year. Truthfully, I enjoy the chaos and sense of elevated excitement and it's my favourite day to help out. But will also admit that it was nice to go back to my regularly scheduled job of "just a mom" at the end of it all. For everyone that regularly works at the shop, tomorrow will be just a like any other day at the office....with no breaks or downtime to recouperate.

At the end of a very long day.....


Fortunately, new stock is sitting in storage waiting to be put on the shelves for the coming week.

Why flowers cost more on Valentine's Day....a public service announcement:

Ever wonder why the cost of flowers seems to skyrocket near that one special day of the year? Before my mom and sister opened a flower shop many years ago, I had assumed like most people, that it was to cash in on the holiday....but that couldn't be further from the truth. In fact, the florist's profit margin on Valentine's is actually lower than it would be any other day. The combination of increased costs from the growers (who have to sacrifice their crops to produce enough flowers for that one day) and increased freight costs mean substantially increased costs for the flower stores themselves.
A good article can be found here: Valentine’s Roses, Why the price increase?


  1. It is interesting how people rarely realize that the retailer is not necessarily in charge of the price needed to make a reasonable profit.
    Looks like it was a crazy day! Get some rest :)

  2. Beautiful rose photo! And wow! I bet you are busy on Valentine's day!!!

  3. Love the softness of that first photo.